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It is a well known fact that whatever may be our busy work schedules and social commitments, we must get a good night’s sleep to keep us physically and mentally refreshed, as well to protect us from serious diseases. Keeping this in mind Lofty Japan with assistance from Professor Hideki Tanaka of the Hiroshima International University psychological department has launched an electronic pillow called “Don't you think?� which analyzes the sleep pattern and helps you to have a sound, healthy sleep. The pillow studies your sleep pattern and the conditions of internal organs while you sleep. With all the data collected the pillow calculates "degree of sleeping pleasantly�.